The current Citroën logo launched on Oct 2016, a new, flat-design 2D logo, lending the double chevron extra modernity and visibility.
Citroën is a major French auto manufacturer founded in 1919 by André-Gustave Citroën。 It and Peugeot were combined into a holding company known as PSA Peugeot Citroën in 1976。
The previous Citroën logo was designed by Landor in 2009
Citroën logo old
The origin of the logo may be traced back to a trip made by the 22-year-old André Citroën to Łódź city, Poland, where he discovered an innovative design for a chevron-shaped gear used in milling。 He bought the patent for its application in steel。 The two chevrons of the logo represent the intermeshing contact of the two。