Citi (Citigroup Inc.) is an American financial services corporation and is currently the third largest bank holding company in the United States.
Citigroup was formed by combining the Citicorp and financial conglomerate Travelers Group in 1998, the Citigroup history date back to the founding of the City Bank of New York in 1812。
The red arc Citi logo originaly designed by Paula Scher of in 1998, and realized by .
The Citi Bank logo is completely intellectual. It was a marriage of the Traveler’s umbrella and the word Citi to create an umbrella in the middle of the word.
彩库宝典app— Paula Scher
The company spun off its Travelers Property and Casualty insurance underwriting business in 2002. Citigroup retained Travelers’ red umbrella logo until 2007, when Citigroup agreed to sell the logo back to Travelers Companies.